Maurice Herrera (Avis) | The Importance of Stratecution
About this episode
Maurice Herrera is a marketer focused on both strategy and execution, or as he calls it, "stratecution". He's currently the SVP and CMO of the Americas for Avis Budget Group. He had prior stints marketing at WW (formerly Weight Watchers), PepsiCo, Campbell Soup Company, General Mills, and more. Maurice prides himself on shaking up marketing strategies for notable and established products.
Maurice talks about his diverse career in marketing and brand management. He talks about his love of stratecution and why meeting Oprah was such an important moment in his career and life.
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