Matt Rogers of W.B. Mason on Dealing with Constant Disruption
About this episode
In this Marketing Over Coffee:
Learn about how the beloved W.B. Mason brand fought through Covid, Big Box Stores, Online Retailers and more!
Brought to you by our sponsor: Dash Hudson
Thanks to Dean Elizabeth Stringer Keefe from the Stonehill Graduate & Professional Studies Program
Graduating from Stonehill and taking a sales job
The sales guy starts doing photo and video
7:14 - 8:31 Dash Hudson – MoC Listeners can get the Social Media Trends Report for free! And free 14 day trial of the Dash Hudson Social Media Management Platform. Check it out now!
A fun brand with unmatched service
Fighting back against the big box office stores of the 90's
Shifting to digital made easier since they were already supporting unique pricing for 250k customers
Fighting Amazon
Moving from products around paper, to those around people
Replacing a customer's habit
How is selling and marketing to Gen Z different?
Post image from wbmasonco on Instagram
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