Matt Bennett: Dreams Aren't This Good: Building a Salsa Empire

2:43 - Matt's Inspiring Journey
4:32 - Scared of Success?
6:22 - ABC of Salsa Industry
7:33 - Impetus in Starting Salsa Business
9:36 - Getting into a Food Business
12:18 - Decision Making
15:50 - How to stand out?
17:44 - How to build loyalty?
18:44 - Brand identity
20:27 - Building a brand from scratch
24:13 - Getting to Consumers
25:14 - Product positioning
27:29 - Thought Process in Brand Building
37:52 - Favorite Salsa Flavor
38;48 - Stance on Double Dipping
39:29 - Hardest Lesson Learned
41:54 - Single Greatest Piece of Advice
44:43 - What is Authenticity?
46:55 - Brand in 5 years time
48:14 - Matt's North Star