Mathilde Delhoume-Debreu (LVMH) | The Five D's to Clarify Purpose

Mathilde Delhoume-Debreu is the Global Brand Officer for LVMH, the biggest luxury brand company there is. They are the only company that has brands ("Maisons") in the five major luxury categories: fashion and leather goods, wines and spirits, perfumes and cosmetics, watches and jewelry, and selective retailing. Their 75 Maisons have sales over $70 billion.

Mathilde spent 30 years with Procter & Gamble in various roles. By 2017 she joined LVMH starting as Brand Equity Director. 

This conversation takes place at this year's Cannes Lions International Festival of Creativity. Jim and Mathilde discuss their time working together at P&G and Mathilde explains her very thoughtful philosophy on purpose and creativity. 

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