Matador, TX: Hidden Gem on Airbnb's Top Rural List

0:00A tiny Texas town called Matador just got spotlighted as a hidden gym on Airbnb's latest list of top rural spots. It's one of the last places in the U.S. with a free roaming bison herd, and it cracked the top 20 off the beaten path destinations nationwide. This spot sits in the Texas Panhandle about 80 miles from Lubbock, where traditional hotels are scarce, so short-term rentals are stepping up big. Time Airbnb says these rentals are shaking up tourism by funneling cash to overlooked areas with their managing director noting how it spreads the love. Away from packed tourist traps. Last year, nearly 40% of all U.S. AirBnB host money came from spots without hotels, and 95% of guests hit up local shops and eateries dropping over $775 per trip on average this year. This is like Matador show how rural America is cashing in on the travel boom, pulling visitors to fresh frontiers without the crowds.

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