Mastering the SCIENCE of Marketing: Skill, Finesse, and Continuous Learning
About this episode
“If you've got a passion for storytelling and painting pretty pictures that leads to a behaviour change then marketing is for you. Because marketing is about influencing and changing behaviours so that someone will decide they want to buy your brand or they want to ride on your airplane or they want to be part of your architecture practice. So the influencer as much as it is a very new-ish thing it’s not new to marketing. It’s just got a new title.
Marketers have been influencers since the day marketing was born.”
Marie Grieve, Founder and Managing Director of Costello Palmer Communications.
Get every episode summarized
Each time Your Marketing Big Sister publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Your Marketing Big Sister
Preparing for Life After Uni - Portfolios, Job Hunting and a Healthy Dose of Aud...
Your Marketing Big Sister
Storytelling Extraordinaire - Meena McDonald - Shares Her Tips for Good Marketin...
Your Marketing Big Sister
Don't Want to Step into Leadership Positions? Do This Instead.
Your Marketing Big Sister
The Power of Building Credibility in Marketing ft Margaux Grasso (Marine Biologi...
Your Marketing Big Sister