Marketing Mindshift: Deirdre McGlashan on AI, BrandGuard & Value Exchange
About this episode
00:00 Introduction and Background
02:17 The Impact of Remote Work
03:05 The Evolution of Marketing
05:16 First Mentor and Lessons Learned
06:17 Early Career and Creative Aspirations
09:10 Immigrant Background and Family
11:02 Breaking Through Roadblocks and Glass Ceilings
12:15 Leadership Lessons and Aha Moments
13:46 Navigating Layoffs and Fair Exchange of Value
19:52 The Importance of Listening and AI in Marketing
20:19 The Current State of AI
22:07 BrandGuard AI
23:12 Brand Governance and Hyper-Targeting
25:26 Staying Sharp in the Industry
26:14 Vetting Expertise in AI
27:26 Unintended Consequences of AI
28:35 Exciting Developments in the Tech Space
30:52 Concerns and Training Data
31:58 Working on BrandGuard
34:53 The Power of Curiosity
37:25 Leaving a Positive Impact
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