About this episode
Get ready for some delish insider scoop thanks to the executive who helped market "Glee" into a massive hit!
Jenna and Kevin welcome Joe Earley, the President of Direct-to-Consumer for Disney Entertainment, but back in the day, he was a FOX marketing executive tasked with bringing awareness to a little show about a high school Glee club, and boy, did he ever!
Get behind-the-scenes stories on Glee's marketing strategy, including how the 'L' on the forehead campaign was born, how they identified their target audience and went after them, the choice of colors used and why, the concerns higher-up execs had about the new series, and the reaction the show got at a special screening during pilot season! It's a fascinating insider look you don't want to miss!
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