businessFeb 16, 202614:18pending

Marketing for Moms in Business: Knowing Your Minimum Viable Stack

This Mother Means Business: Strategy, Advice, and Support for Mom Entrepreneurs

About this episode

In this episode, Laura introduces the concept of Minimum Viable Marketing — a sustainable approach to marketing for mom entrepreneurs who are building businesses in real life, not ideal conditions.

This conversation is about simplifying your marketing, reducing overwhelm, and focusing on the smallest set of actions that still move your business forward — especially in low-capacity seasons.

In this episode you will hear:

(00:00) Why Laura is returning to marketing conversations

(01:15) Why daily posting and multi-platform strategies cause burnout

(02:24) What “minimum viable marketing” means in low-capacity seasons

(03:45) Choosing ONE primary visibility channel

(04:47) Why your message needs to stay consistent (even if you’re bored of it)

(06:05) Why relationships drive more clients than content

(07:09) The four components of minimum viable marketing

(08:30) Why repurposing content matters more than creating new content

(09:31) How the free 30-day marketing plan app works

Lovable App: https://tmmbmarketing.lovable.app/

Tickets for This Mother Means Business LIVE - Presented by CIBC Business Banking on April 1st, 2026 are available now! Get yours here:

https://www.thismothermeansbusiness.com/tmmb-2026

Join This Mother Means Business : www.thismothermeansbusiness.com

Laura's Links:
• Website
• Laura's Instagram
• LJSocial Instagram
• LinkedIn
• Facebook
• Pinterest
• TikTok

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