Marketing Bulletin: Exploring Market Opportunities in Turkey
About this episode
Listen to July's Marketing Bulletin as we dive into Keith Schneller's recent trip to Turkey, representing the Almond Board of California. Discover how this journey – spanning Istanbul to Antalya and Mersin – unveiled significant market opportunities for California almonds. Schneller's meetings with major almond processors, insights from the TUKSAID conference, and observations on the Turkish nut market's shift towards packaged products highlight the growth potential. Despite economic and regulatory challenges, Turkey's resilient market and modern infrastructure make it a promising destination for expanding almond consumption and processing.
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