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newsMar 30, 20261:20

Made with Local: Canada's Snack Sensation

About this episode

Made with Local snack brand, founded by Sheena Russell in Halifax, has expanded across Canada, hitting over 3500 retail spots while keeping production in-house. Theyre focusing on domestic growth with Costco and Walmart, easing off U.S. expansion due to geopolitical challenges. Sheena, a Prince Edward Island native, started at a Halifax farmers market, sourcing from Canadian growers. In 2022, they bought their own factory to handle surging demand for their clean-ingredient bars and high-protein cookies. Now, theyre looking to Amazon growth, exports, and strategic U.S. moves.

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Made with Local: Canada's Snack Sensation

Toronto News Today | 2 Min News | The Daily News Now!

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Full transcript

Toronto News Today | 2 Min News | The Daily News Now!Made with Local: Canada's Snack Sensation. Machine-transcribed; use the interactive transcript above to jump the player to any line.

Made with local, the snack brand out of Halifax, founded by Shina Russell, has blown up across Canada, hitting over 3,500 retail. Spots while keeping all production in-house right there in Nova Scotia. They're doubling down on home turf with fresh mues like sample packs at Costco Canada to hook nationwide shoppers and value packs at Walmart. Tailored for everyday Canadian wallets, plus steady growth in spots like sobes, low laws and London drugs, meanwhile, they're easing off U.S. expansion because of those geopolitical bumps. Shina grew up on a farm in Prince Edward Island, studied environmental science at Dow Housy and kicked this off in 2012 at Halifax. Farmers market, sourcing oats and honey straight from Canadian growers to keep it real and support local hustle. The big shift came in 2022 when they bought their own factory, ditching coal packers to handle surging demand for their clean, ingredient bars and new high protein cookies that are

flying off shelves. It's been nearly 14 years of steady grind, turning a passion project into a household name, and now they're eyeing Amazon growth, exports, and smart U.S. plays down the line. This has been Toronto News Today, powered by AI. I'm Corey with the story.

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