Macy's Amazon Ad Network Partnership | Fast Five Shorts
About this episode
Sponsored by the A&M Consumer and Retail Group, Mirakl, Ocampo Capital, Infios, and Quorso. Macy's becomes the first major retailer to partner with Amazon's retail ad service, allowing advertisers to buy sponsored product ads through Amazon's platform. Chris and Anne analyze whether this short-term revenue grab compromises Macy's long-term independence.
For the full #fastfive episode head here: https://youtu.be/838xKELS_nI
#retailnews #retailtech #macys #amazon #retailmedia #ecommerce #retailinnovation #omnichannel #customerexperience #retailtrends #aiinretail #ads #revenue
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