M.A.C. Viva Glam x Conner Ives: Beauty for a Cause

0:00On March 27th, M.A.C. cosmetics just announced a new limited-edition Viva Glam lipstick called Viva Planet, a versatile pink beige shade designed to suit a wide range of skin tones. It's a collaboration with London designer Connor Ives launching this Monday alongside a fresh white-on-black version of his popular Protect the Dolls, T-shirt. A hundred percent of the proceeds will support trans-community organizations like the Trevor Project in the US and Mermaids in the UK. This revival honors Viva Glam's roots, which kicked off back in 1994 with a bold red shade photographed with RuPaul. That original campaign donated every penny of sales to LGBTQ plus causes and HIV AIDS efforts, ultimately raising more than $540 million dollars around the world. Over the years, stars like Rihanna, Katie Lang, Mary J. Blige, and Lady Gaga fronted the line. Connor Ives first made ways with his Protect the Dolls T-shirt, which he debuted at his Fall 2025 show and quickly sold out.

1:06Warned by celebrities including Troy C. Vaughn and Pedro Pascal, it fueled global talks on trans rights, sending all funds to Trans Lifeline. Ives stayed picky about follow-ups to protect the message's power. M.A.C., creative director, Nikola Formaketti, a longtime Lady Gaga collaborator, reached out to Ives for this project, drawn to his unyielding style and commitment. The duo flipped the T-shirt design for a clean look, with a new lipstick campaign shot by Nick Knight featuring ballroom icons like Dominique, Jackson and Ivy Stewart. These drops blend beauty, fashion, and real advocacy, carrying forward a legacy that turns purchases into lasting change for vital causes. I'm Corey with the story. That's your entertainment and celebrity news today update. AI powered and always trending.