Love at First Sight_ The 90 Milliseconds of Attraction

Have you ever wondered how quickly we decide if we find someone attractive? Believe it or not, it happens in just 90 milliseconds—so fast that it’s almost like magic. This immediate attraction reaction is driven by a part of our brain called the medial prefrontal cortex, which is kind of like the brain's rapid-fire decision maker. What’s fascinating is that this part of the brain activates the moment we see a new face, allowing us to make those snap judgments about physical attraction and how compatible we might be with someone—before we even consciously think about it.

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