Live at AMA: Take Back Control of Your AI Reputation
About this episode
In this special live episode from AMA, Mallory sits down with Jason Smith, Managing Director at OHO Interactive, to unpack a crucial — and often overlooked — aspect of AI and higher ed marketing: how generative AI tools describe your institution online. Jason introduces OHO’s new AI Visibility Scorecard and reveals some surprising findings from their early research. You’ll learn what content AI is pulling, where it’s coming from, and why now is the time to clean up your digital house.
- - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Get every episode summarized
Each time Higher Ed Pulse publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Higher Ed Pulse
Pulse Check: How to Make AI Feel Human, Safe & Transparent [Lightning Session]
Higher Ed Pulse
Where Should You Spend Your Next Marketing Dollar?
Higher Ed Pulse
Pulse Check: Building AI-Powered Intelligence Briefs [Lightning Session]
Higher Ed Pulse
You’re Not Behind on Agentic AI
Higher Ed Pulse