
LIV Golf Faces Uncertainty as PIF May Cut Funding
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LIV Golf Faces Uncertainty as PIF Mulls Pullback; Viewership Remains Low Despite Larger Purses
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California News Today | 2 Min News | The Daily News Now! — LIV Golf Faces Uncertainty as PIF May Cut Funding. Machine-transcribed; use the interactive transcript above to jump the player to any line.
L.I.V. Gulf, the Saudi-back challenger to the PGA tour, faces big uncertainty as reports swirl that its main funder, the public investment fund, might. Pull back after the 2026 season. Officials insist the leagues funded through this year, wrapping up in August, but CEO Scott O'Neill dodged questions on long-term cash during a Mexico. City interview that vanished online quick. Earlier this week, P.I.F. wrote out a five-year plan slashing international spending from 30% to 18% or 20%, zeroing in on. Saudi homegrown sports instead. They've pumped over $5.3 billion into L.I.V. since launch four years back, including $250 million this year alone, but losses topped $1 billion from 2022 to 2024. L.I.V. Brass flew in from everywhere for a hush-hush New York meeting to hash out the future, while O'Neill fired off a memo-hyping resilience against.
Headwinds. Stars like Phil Mickelson and John Rom grabbed $100 million bonuses to jump ship, some even bigger, but Brooks-Kepka and Patrick Reed. Already bounced back to PGA tour. Viewership stays low, especially in the U.S., despite fact $20 million weekly purses, 50% juicier than PGA's. PGA hit back with bigger prizes and star events, keeping loyalists like Rory McAroy and Tiger Woods, who next in $800 million L.I.V. Offer. L.I.V. is pushing through 14 events this season, finale in Indianapolis late August, betting disruption beats the old guard. With PIFS pivot in players' eyeing exits, golf's Rebel League fights to prove it's more than deep pockets. This has been California News today, powered by AI. I'm Cory with the story.
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