LinkedIn Masterclass: How to Fix Your Profile, Get Found, and Attract More Opportunities

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When was the last time you revamped your LinkedIn profile? As a LinkedIn Top Voice who also spent five years working on the company’s Profile and LinkedIn Learning teams, Cherie knows what makes a profile stand out. In Part 1 of this LinkedIn Masterclass, we share the top lessons from the class Cherie teaches each year at Stanford’s Business School.

Tune in for lessons on:

✅ Cherie’s framework for a standout "About Me"

✅ How to build your About Me section (beginner, intermediate, and advanced)

✅ Why your profile should make you “one in a million” instead of “one of a million”

✅ How LinkedIn uses metadata and how to make your profile more searchable

✅ The biggest mistakes that make your LinkedIn sound generic or AI-generated

✅ Why writing in first person can make your profile feel stronger and more authenticPull up your profile and follow along!

And stay tuned for Part 2, where we roast the wild world of the LinkedIn Lunatics Reddit thread and give real Tiger fam profiles a makeover.

Timestamps:

00:00: Cold Open 

01:01: Introducing: Our Linkedin Masterclass Series

02:15: Why you’re underutilizing LinkedIn right now

03:58: Why it’s important to have a filled-out LinkedIn 

06:27: The Three S’s of a great ‘About Me’ Section

08:56: Beginner profiles: something is better than nothing

10:15: Great examples of ‘About Me’ sections 

18:22: Top Tier Beginner ‘About Me’ takeaways 

19:00: Diving into the “Intermediate’ profiles

21:58: How to use emojis without sounding like AI

26:00: Analyzing Cherie’s ‘About Me’ section 

30:40: Advanced: LinkedIn SEO and keywords

33:05: How LinkedIn search actually works

34:30: How to avoid sounding AI-generated

35:08: The importance of writing in first-person 

36:43: Mini exercise: one-sentence LinkedIn test

37:13: Closing thoughts 

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▫️ Cherie Brooke Luo — 100M+ views demystifying tech, finance & MBAs

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