About this episode
“Mommy, I only want those Air Jordans.” “Bro, you know that I don't drink anything but red bull.” You must have said these words or must have heard one of your best friends say these words. The question arises, what have these brands done to create such an impact in the mind of people that they become so loyal to these brands. The answer is Lifestyle Marketing. Now, what in the world is this Lifestyle Marketing? Don't worry! We are here to help you understand the core of Lifestyle Marketing and how brands use it to achieve heights in their business. #TWN
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