Let's Just Think About 90 Days | Ep. 576

Why 90 Days Is the Perfect Timeframe for Meaningful Change

Frazier opens by noting he accidentally deleted a recorded growth note, then invites listeners to two calls this week: Mortgage Mornings tomorrow at 10:00 AM Eastern and a second CEO Green Zone call with DC, with links in the show notes. He references a concept from his book about the power of a 90-day timeframe, explaining that 90 days is long enough to produce real results but short enough to maintain focus, while a year can feel overwhelming and 30 days is often insufficient for major transformation. He says 90 days creates urgency, provides a natural evaluation cycle to measure and adjust, aligns with research that habits take about 66 days to form and 90 days to become automatic, and offers four opportunities each year to reinvent a business. He encourages starting a new 90-day period today.

Mortgage Mornings

Green Zone