businessApr 20, 202340:27pending
Lessons from a Candle Company Selling New York Nostalgia
About this episode
Literie Candles doesn’t just sell scents, it sells memories. In this episode, Literie Candles founder Erica Werber explains how she created candles based on New Yorkers’ favorite pastimes and why the packaging has made her scents sell.
For more on Literie Candles and show notes: https://www.shopify.com/blog/literie-candles-packaging
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