Lenskart is a case study in how an Indian retailer can go global

Lenskart is gearing up for a nearly $1 billion IPO after closing FY25 on a strong note with ₹6,652 crore in revenue and ₹297 crore in profit. What’s even more impressive is that almost 40% of that revenue now comes from its more than 600 stores outside India, rare feat for an Indian consumer brand.

Unlike peers such as Zomato and Ola that stumbled in global markets, Lenskart has taken a slow-and-steady approach, leaning on selective acquisitions, smart investments, and joint ventures to expand abroad.

At the heart of its success is a vertically integrated supply chain that gives the company pricing power, agility in launching new products, and the ability to deliver consistent quality no matter the geography.

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