Learning the Game Rules of Business | Jonathan Martin | Episode 355

What began as a small garage operation is now an established pottery studio, employing over 20 Waco locals, many of whom are studying artists. Jonathan Martin began throwing pottery in high school, studied Studio Art at Baylor University and after several years of teaching and working for a short time for a start-up in Silicon Valley, decided to pursue pottery full-time.

Originally, Jonathan was looking for a shape he could put his hands to, perfect, and then create something both beautiful and functional. Thus, the signature Black Oak coffee mug was born. Shortly after creating his first round of mugs, Jonathan was approached by a local coffee shop owner, who asked if he could create a custom logo design to sell in their shop.

As demand for the those mugs increased with multiple other customers, his line has expanded to all types of functional pieces.  And although the volume of pieces being produced each week has increased dramatically, something that makes the studio unique is that each piece is still handmade. Rather than a production assembly line, Jonathan has gathered together a community of artists looking to perfect their design and craft and work at an inspiring local business with other like-minded individuals.  They work together to create quality handmade goods.