Learn by Doing… and Sipping: Timbre Winery Collabs with Cal Poly EIM

On this episode of Up+Adam, Adam sits down with Cal Poly Experience Industry Management (EIM) students Rylee Rust, Collette Madden, and Delaney Grau to talk about “Wine You Want to Listen To” happening Sunday, March 8 from 2 pm to 4 pm at Timbre Winery’s winemaking facility inside The Lobro Studios in San Luis Obispo.

This is not just a class project. It is a fully produced, professionally executed wine tasting experience built from the ground up by the next generation of event leaders. From marketing strategy and brand alignment to production logistics and immersive experience design, these students are applying Cal Poly’s Learn by Doing philosophy in real time. The result is a complimentary wine tasting event featuring live music from Cal Poly band Penny Jar, light bites, intentional ambiance, and a seamless guest journey from RSVP to final pour.

We talk about what really goes into producing an event like this, how post COVID audiences crave connection, and why word of mouth still beats every algorithm in the room. If you care about wine, live music, hospitality, tourism, or the future of experiential marketing, this conversation will leave you inspired.

Event Details

• Sunday, March 8

• 2 pm to 4 pm

• Timbre Winery Winemaking Facility at The Lowbro Studios

• 770 Capitolio Way, San Luis Obispo

• Complimentary event

• RSVP required

Reserve your spot here

https://www.eventbrite.com/e/wine-you-want-to-listen-to-find-your-genre-tickets-1982032005082

Learn more about Timbre Winery

https://timbrewinery.com

Follow along on Instagram

https://www.instagram.com/timbrewinery/

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