Kylie's Lip Kit Gamble: From Savings to Empire

0:00From the Daily News Now Network, this is Corey with Entertainment and Celebrity News today. Kylie Jenner recently opened up about launching her cosmetics empire in a new interview. She revealed putting about half her savings around $250,000 into the first lip kits back in 2015. Despite the huge risk, she dove right in without second thoughts. Her mom, Kris Jenner, tried to talk her out of it, warning she might end up with a garage full of unsold products. But Kylie felt sure it would work thanks to years of fans begging for her lip products and social media comments. Instead of traditional ads like TV or newspapers that Kris suggested, Kylie went straight to Instagram for the launch. That move paid off big time as the kits sold out in minutes. The brand quickly expanded by teaming up with Shopify for better sales channels. Early on though, it got stressful with fans upset online when stock ran low, but Kylie pushed through to meet demand. Today, that bold start stands out as a key moment in her rise to becoming a top beauty mogul,

1:02all built on trusting her instincts and her audience. The Daily News Now is powered by our sponsor. Relax deeper, reset faster, come for you can hear, s-o-l-i-soli-pillow.com