Kohl's Sephora Shops: High-End Beauty on a Budget

0:00Coles is leveling up at Sephora shops inside stores nationwide. Since teaming up back in December 2020, they've made high-end beauty way more accessible. Now, in spring 2026, big names like Mac Cosmetics and YSL Beauty are hitting shelves everywhere. MAC kicked off in select spots earlier this year, and fans lost their minds over stuff like Studio Fix Foundation, Fix Plus Spray, in those classic. Livesticks, that high-pushed it to all 850 Sephora at Coles locations. Meanwhile, YSL Beauty drops in April across 200 stores, packing lash-clash mascara, blush powders, live glosses, and Libre perfume. Beauty fans are buzzing hard, but Coles has been hurting. Foot traffic dropped 5% less quarter, sales dipped 4% for the year, as shoppers flock to discount spots like TJ Maxx. The chain's been stuck in the middle without a clear vibe, but this Sephora glow-up could change that. Leaders say they're curating killer line-ups to spark growth, and early numbers back it.

1:03The partnerships on pace for a $2 billion beauty business, riding a market that's growing 5% a year through 2030. With these prestige drops pulling crowds, Coles might just reclaim its spot as your go-to for glam on a budget, keeping that beauty game strong for. Everyone, I'm Corey with The Story, that's your Durham News Today update, AI-powered, and always on.