Klaviyo Data Science Podcast EP 20 | Making the right (customer) call

Welcome back to the Klaviyo Data Science podcast! This episode, we dive into…

Customer research: your secret weapon

You can study as much mathematical theory, invent as sophisticated a machine learning model, or write as clean production-ready code as you want — if you don’t make sure you’re solving the right problems to begin with, all that effort could be for nothing. It’s not a topic you learn about in most data science coursework, but understanding your end customer is a crucial part of being an effective data scientist. We spend this whole episode describing why and how to do great customer research. Topics include:

• Why customer research is such a big deal in the first place
• How talking with customers can drastically change your thinking
• How to run the perfect customer call

Be sure to check out the show notes in Medium to learn more about the topics we discuss in this episode!

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