About this episode
In this Marketing Over Coffee:
Learn about Unscaling, Category Design, Unhealthcare and more!
Brought to you by our sponsors: WordStream and LinkedIn
Where did Category Design and the book Play Bigger come from?
The book led to the creation of Category Design Advisors
Unscaled - how world changing technologies are taking apart scaled up industries.
Can the existing system adapt or does it have to be disrupted?
Health Assurance - doing the work before people are sick
6:09 Turn 60% More Leads into customers while spending 10% less - MoC listeners can get a free consultation and 14 day trial of WordStream. Check it out here!
What if we had all the IoT health data?
The economics of it all
13:28 We've got a special offer for Marketing over Coffee Listeners, you can redeem a free $100 LinkedIn ad credit for your first campaign: Click here to get a $100 for your first campaign!
The rise of telehealth
Shift to online education
The History of IBM
Echoes of the 1890-1910 Era
Past Category Design Interviews: Play Bigger, Niche Down
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