Kerry Michaels: Lessons Learned from Building Bill Murray's Golf Brand

1:51 - How important is it to be a Journalist?

3:09 - Dad's Business

3:59 - Early lessons from Dad

4:50 - Type of Interview Questions

6:50 - Advice for a switch from startup to large organization

8:24 - Experience at Starlink

10:11 - Transferable skills

13:05 - Personality Attachment

14:46 - Interaction with Bill's brother

17:57 - First encounter with Bill Murray

20:00 - Transition period

21:26 - Hard Lessons learned

23:13 - Forecasting a trend

24:26 - Building a loyal fan base

26:49 - Advice to CEO on Customer Service

27:27 - Create a Balance

29:32 - Favorite Bill Murray's Movie/Scene

31:22 - Greatest piece of advice

32:01 - Kerry's North Star