Kate Assaraf, Founder & CEO of Dip (Interview 13/100)

Kate Assaraf is the CEO of Dip, a sustainable hair care brand that was built with careful intention. And this episode is full of intention, full of gratitude, and full of words of wisdom that will make you feel empowered to build something great for yourself and for your community. Seriously. Kate’s here’s to show us the way.

Get to know your customers. Talk to them like you do your friends. Value them. In fact, when I asked her about recommendations for someone just starting to look at making sustainable swaps, she doesn’t skip a beat before responding that it depends on the person and what they’re interested in. That insight into the factors that go into why people make the choices that they do seems to be a key factor in how she operates. And it’s working.

“I’ve hired people that are better than me at almost everything” is something that reminds me of Veronica Hernandez talking about how she looks for employees on her team that can move faster than her. Clearly that’s a great way to curate a strong and successful team. There’s also an underlying respect there for the folks that are working so hard to execute the mission and vision of the company. In fact, this episode is full of shout outs. Shout outs to her mentors. Shout outs to her family. Shout outs to refill stores. Shout outs to the entire dip team. Shout outs to other sustainable beauty brands. So. Many. Shout. Outs.

When thinking about examples of leaders that are using their businesses to have a positive impact on their internal and external communities, Kate is a shining example of this. She’s supportive. She’s honest. She’s hard working. She’s relatable. She’s funny. She’s a cat lover. We have so much to learn from her.

Shout outs to:

Plaine Products (Lindsey McCoy gave a shout out to Kate in her interview)

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