
K-Beauty Is Growing Up: What That Means for 2026
About this episode
Lauren shares a global K-Beauty industry roundup spanning Australia, China, Germany, the U.S. and Canada, breaking down why 2026 marks a maturity shift for the category. This episode explores the major partnership signalling K-Beauty’s next phase, what happens when hype and expectations aren’t managed properly, and why trust is becoming the real currency of global growth.
For full show notes and resources, visit STYLE STORY
Question of the Month
A listener asks: How strict are skincare expiration dates? Is two years past expiry too long? Why do products often last far beyond the printed date?
Products Mentioned in This Episode
- SANA Nameraka Honpo Soy Milk Isoflavone Wrinkle Eye Cream
- Aestura Retinoid Eye Serum
- COSRX AHA BHA Vitamin C Booster Serum
Connect with Lauren
Take a Korean style skin analysis:
https://jellyko.com/pages/ai-skin-analysis
Book a Consultation:
stylestory.com.au/pages/k-beauty-consultancy
Instagram: instagram.com/lauren.kbeauty
TikTok: tiktok.com/@stylestory_kbeauty
Threads: threads.net/@lauren.kbeauty
YouTube: youtube.com/@thekoreanbeautyshowpodcast
Work with STYLE STORY:
stylestory.com.au/pages/contact-us
Shop Jelly Ko:
jellyko.com
Affiliate Disclaimer
Some links we share may be affiliate links. This means we may earn a small commission if you choose to purchase through them, at no extra cost to you. This helps to offset the cost of producing the show.
A Small Request
If you use insights, data or research from this episode in your own content, we ask that you kindly credit The Korean Beauty Show and tag us where possible. It helps others find the original source and supports the work that goes into creating these episodes.
See omnystudio.com/listener for privacy information.
Get every episode summarized
Each time The Korean Beauty Show Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from The Korean Beauty Show Podcast

The Business Behind Olive Young (Part 2)
The Korean Beauty Show Podcast

The Business Behind Olive Young (Part 1)
The Korean Beauty Show Podcast

Olive Young Launched in the US and People Are P*ssed
The Korean Beauty Show Podcast

Exposing the Worst K-Beauty Products I Tried in 2025
The Korean Beauty Show Podcast