Junior H: From Closet Recordings to Billboard House

Junior H, the self-proclaimed godfather of sad kids in Mexican music, opened up about his emotional journey from recording in his closet to connecting with fans worldwide. Despite his moody image, he revealed a fun contrast, sharing his love for Disney and Mike Wazowski. The Billboard House at South by Southwest buzzed with energy, featuring performances by Karina Galicia, Eddy Jae, and DJ Cortez.

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