Jeff Webb: Cheerleading Pioneer & Political Mentor

0:00On March 23, Texas businessman Jeff Webb has died at age 76 after a severe head injury from a pickleball fall two weeks ago. He played a huge role in turning cheerleading from sideline cheers into a full competitive sport across the country. Webb founded the Universal Cheerleaders Association back in 1974, which grew into the biggest cheercam network in the nation. He said new standards for skills and safety and later pushed cheerleading worldwide through the International Cheer Union, earning Olympic recognition. In 2021, tributes poured in from both cheer and conservative worlds. Varsity Brands, which owns his cheer group, called him key to modern cheerleading's growth and community impact on athletes and coaches. In politics, Webb mentored Charlie Kirk, the late turning point USA co-founder, killed last September. He saw Kirk's drive in smarts early on and hailed him as a major mega figure with president potential. Webb's work, bridge sports, business and activism, leaving a lasting mark on cheerleading

1:01that will shape young athletes for years to come.