JBL's SXSW Pop-Up: Live DJ Sets & New Audio Gear

0:00On March 31, JBL brought the heat to SXSW in Austin, transforming the 310 venue at Austin City Limits Live into their L.I.V.A.Papa for three straight days starting March 13th, 2026. It was all about cranking up the vibes with live DJ sets and debuting fresh audio gear that had everyone buzzing. Kicking things off Thursday night, DJs chasing and Steve Aoki lit up the stage with high energy performances. Aoki even got playful, tossing cake into the crowd after fans waved signs during his track, turning the set into a full-on party moment. The space screamed JBL style, decked in their bold colors and wild art, while putting two new headphones, front and center, the live 780 NC, over ears and live 680 NC on ears. Folks could test them at stations, feeling their rich spatial sound and noise cancelling magic powered by 6 mics that block out the world. They also spotlighted the sound gear clips, these lightweight, open ear buds that clip on comfy with memory wire hooks and a sonic art design for deep, bass and privacy.

1:09No ear canal blockage means you stay aware of your surroundings, perfect for all day wear. JBL even ran an ear charm station where visitors crafted custom accessories to match the clips. Over those three days, it captured that raw SXSW energy, blending big name acts with killer sound in an up-close setup that left everyone hyped for. More audio innovation. From the world of music, powered by AI, this is Music News Today. I'm Corey with The Story.