Jacob Fowler & Jessica Stocker | Menscrafted

Jacob Fowler and Jessica Stocker, co-founders of Menscrafted, discuss their journey in the men's hair care industry. They share their backgrounds and how their experiences in modeling and styling hair led them to create their own hair care products. They emphasize the importance of education and simplicity in their products, using simple ingredients that are effective and safe for the hair and scalp. They also discuss the challenges they faced in manufacturing and shipping their products, as well as their plans for future expansion. Throughout the conversation, they highlight the need to normalize men's grooming and create a community where men can ask questions and learn about hair care. They discuss their journey as entrepreneurs, the importance of organic audience building, and their plans for expanding into other verticals within men's care. They also talk about their experiences in real estate and their interest in creating unique rental properties. The conversation concludes with a discussion on the potential for in-person wellness retreats and the importance of community for entrepreneurs.

Chapters

00:00 Introduction and Background

02:17 Educating and Providing Tools for Men's Hair Care

04:34 Creating Products that Fit Customer Needs

07:36 Challenges and Responsibilities of Being an Entrepreneur

10:38 The Importance of Education in Men's Hair Care

16:17 Growing at a Sustainable Pace

19:05 Discovering Freedom and Staying Connected to Roots

20:52 Future Plans and Marketing Strategies

22:56 The Power of Organic Audience Building and Free Marketing

25:06 Creating Unique Rental Properties and the Potential for Events

30:52 The Rise of In-Person Wellness Retreats and the Importance of Community