About this episode
We sit down with Jeremy Cai, the CEO of new retail pioneer Italic, for a fascinating discussion of how they're upending the traditional manufacturer-brand-retailer model by taking the opposite approach of earlier DTC startups. Rather than elevating brand and cutting out retail, Italic cuts out the brand and lets the actual manufacturers (who you've never heard of but who make most of the actual products that J. Crew, Everlane, etc sell) market and sell direct to customers.
Sponsors:
- Sierra: https://bit.ly/acquiredsierra
Get every episode summarized
Each time ACQ2 by Acquired publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from ACQ2 by Acquired
The Insane Productivity of Andrew Ross Sorkin
ACQ2 by Acquired
How to Live in Everyone Else's Future (with Shopify CEO Tobi Lütke)
ACQ2 by Acquired
How is AI Different Than Other Technology Waves? (With Bret Taylor and Clay Bavo...
ACQ2 by Acquired
Building the Savannah Bananas (with Jesse Cole, Founder and Owner)
ACQ2 by Acquired