Is your content good enough to be curated?

People come to the internet to get information, are they finding yours?

What is curated content?

In a nutshell, it’s sharing original content you didn’t create yourself.

It’ll still be high-quality, relevant content for your industry. It should also be entertaining, inspiring, and educational.

By the end of this podcast, your social media platforms will include a mix of original and curated content. And it’ll be a huge part of your content marketing strategy from now on.

As I explain in this podcast, I think the days are past when you can get away with asking, “Is this content good enough?”

Smart coaches, consultants and small business owners now need to raise the bar considerably, and ask themselves a much tougher question, “Is this content good enough to be curated?”

Aim to achieve the same level of quality content for your own websites, podcasts or blogs.

This makes good sense because if your content is chosen by a quality curator, who is familiar with your topic, then you can be absolutely certain that it’s more than good enough to satisfy Google and the other major search engines.

In other words, don’t try to stay just ahead of what Google wants – and you can never be sure of what that is anyway – but move way ahead of “good enough” and blow your competition out of the water.

We're past the time for content for content's sake.