Is this Victoria's Secret's last attempt at saving its reputation?

The Victoria's Secret fashion show, in all its glitz and glamour, is officially back after a nearly six-year hiatus.  

Featuring a live performance from Cher, and supermodels from the decades including Kate Moss, Tyra Banks, Adriana Lima all hitting the runway, it was the once iconic, now controversial, runway show’s big return. 

The last Victoria's Secret show in 2018 and was surrounded by controversy. An interview with the show’s former chief marketing officer, Ed Razek, who dismissed ideas of integrating transgender and plus-size models “because the show is a fantasy”. Using the word “transsexual,” an outdated and offensive term to describe transgender models, led to a sales hit and a market share drop, and the brand barely survived.  

Will this new version, with the aim to “reflect who we are today”, work? 

In this episode of the Briefing, Helen Smith, is joined by model and actor Milo Hartill to explain if this version of Victoria's Secret is new-and-improved, or hitting the same old problematic tropes that caused its downfall in the first place.  

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