About this episode
In this episode of Higher Ed Pulse, host Mallory Willsea sits down with Marina Cooper, Senior Associate Vice President for Integrated Marketing and Brand at Johns Hopkins University, to unpack how AI is rewriting the advertising playbook. As platforms like Meta roll out real-time ad optimization tools, Marina shares her perspective on the opportunities and pitfalls of letting AI take the reins in campaign creative. This conversation dives into the nuance of brand guardrails, ethical AI use, and why higher ed marketers must stay both curious and cautious.
Related Articles:
Meta claims new tech ‘redefining’ advertising as an ‘AI agent’
Meta Previews New Optimization Tools As It Hypes AI-Driven Ad Revenue Growth
- - - -
Connect With Our Host:
Mallory Willsea
https://www.linkedin.com/in/mallorywillsea/
https://twitter.com/mallorywillsea
About The Enrollify Podcast Network:
The Higher Ed Pulse is a part of the Enrollify Podcast Network. If you like this podcast, chances are you’ll like other Enrollify shows too!
Enrollify is made possible by Element451 — The AI Workforce Platform for Higher Ed. Learn more at element451.com.
Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
Get every episode summarized
Each time Higher Ed Pulse publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Higher Ed Pulse
Pulse Check: How to Make AI Feel Human, Safe & Transparent [Lightning Session]
Higher Ed Pulse
Where Should You Spend Your Next Marketing Dollar?
Higher Ed Pulse
Pulse Check: Building AI-Powered Intelligence Briefs [Lightning Session]
Higher Ed Pulse
You’re Not Behind on Agentic AI
Higher Ed Pulse