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businessMay 3, 202328:41pending

Is a Subscription Model Right for Your Business?

HBR On Strategy

About this episode

Subscriptions aren’t new – the business model dates back to trade guilds in the 12th century. But Robbie Kellman Baxter, an expert on the business of subscriptions, says with new billing platforms, remote customer support, and digital services, it’s worth considering how to make subscription business models work for your company.

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Is a Subscription Model Right for Your Business?

HBR On Strategy

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