
About this episode
Iris Tzafrir is an inspirational and influential cross-functional leader in strategy and business development, deal making, value actualization, and merger integration. She grew up in a Kibbutz in the Negev Desert of Israel, the daughter of 2 Holocaust survivors, and emigrated to the US for graduate school where she studied virology. She loves to learn and is committed to making the world a better place.
We asked her to join us to discuss her insights on anti-racism, recognition of the other, and the importance of working together in teams (a key element of this is inclusion). Iris is, in our opinion, an accidental behavioral scientist. She’s not trained in the terminology or interventions of behavioral science, yet it’s evident that she possesses great skills in framing and messaging. We found her journey from telling her parent’s Holocaust story to telling her own story an important example of applied behavioral science.
This episode is not so much about her life as the daughter of 2 Holocaust survivors as it is about her insights into the human condition. We hope you find her practices and insights helpful.
Lastly, our discussion with Iris ends around 36:20 where left us with a unique proposition. We urge you to listen to her read a short poem composed by her father. It’s called, “A Kind Word.”
© 2020 Behavioral Grooves
Links"A Kind Word": https://www.linkedin.com/posts/iris-tzafrir_kindnessmatters-kindness-kindnessiscontagious-activity-6651629471386394624-NqLD
Iris Tzafrir: https://www.linkedin.com/in/iris-tzafrir/
The Holocaust: https://en.wikipedia.org/wiki/The_Holocaust
Robert Cialdini, PhD: https://en.wikipedia.org/wiki/Robert_Cialdini
Cristina Bicchieri, PhD “The Grammar of Society”: https://www.amazon.com/Grammar-Society-Nature-Dynamics-Social/dp/0521574900
Albert Bandura, PhD: “The Bobo Doll Effect”: https://www.youtube.com/watch?v=dmBqwWlJg8U
Musical Links
Idan Raichel: https://idanraichelproject.com/en/ Achinoam Nini: http://www.noasmusic.com/ Hadag Nachash: http://hadagnahash.com/en/main/ Chava Albershtein: https://www.aviv2.com/chava/
Rhianna: https://www.youtube.com/watch?v=wfN4PVaOU5Q
Billie Eilish: https://www.youtube.com/watch?v=EgBJmlPo8Xw
Miles Davis: https://www.youtube.com/watch?v=Tcg2Do13RJc
“We Are The World”: https://www.youtube.com/watch?v=I04FcfIVtcU
“What the World Needs Now”: https://www.youtube.com/watch?v=qv7jI5ACHCw
Get every episode summarized
Each time Behavioral Grooves Podcast publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Behavioral Grooves Podcast

Why Don’t I Feel Loved? | Sonja Lyubomirsky
Behavioral Grooves Podcast

The Silent Killer in Your Workplace | Tom Rieger
Behavioral Grooves Podcast

How to Influence Others (Ethically) | Brian Ahearn
Behavioral Grooves Podcast

Throwback Thursday: The Life-Changing Importance of Questions | Elizabeth Weinga...
Behavioral Grooves Podcast