Invisibility: Why technology in your market research and insights function should be ‘invisible’ with Michael Howard
About this episode
In this episode of Now that’s Significant, a market research podcast, Michael Howard, the head of marketing at Infotools discusses how market research and insights technology is most successful when it is invisible.
- I discussed how market research and insights technology is most successful when it is invisible.
- What happens when market research and insights technology is visible?
- What kinds of technology there are across the end-to-end processes of the market research industry.
- The conundrum facing insights teams – do you go all-in-one or fit-for-purpose?
- What success looks like when market research and insights technology is invisible
- The role agencies play in making market research and insights tech invisible
- Considerations to make if you are looking into new market research technology
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