INTERVIEW | Make Money by Mastering Mindset and Earning the Right to Say No, feat. Alan Stein, Jr.

0:00America leads the world in medicine development. It matters. We get new medicines first, nearly three years faster. Five million Americans go to work because we make medicines here at home, and not relying on other countries keeps us safe. But China is racing to overtake us. Will we let them? Or will we choose to stay ahead? When America leads, America cures. Let's tell Washington to keep us in the lead. Learn how at americacures.com. Pay for by Farma. You're listening to The Travis Makes Money Podcast presented by GoHighLevel.com. For a free 30-day trial of the best all-in-one digital marketing software tool on the planet, just go to GoHighLevel.com slash Travis. Yo, what's up everybody? Welcome back to The Travis Makes Money Podcast. For our submission to help you make more money today on the show, I have an old friend of mine, someone I'm known for. Quite some time now, Alan Stein Jr. Alan is an experienced keynote speaker and author. At his core, he's really a performance coach with the passion for helping business leaders change

1:00behaviors. He's been over 15 years working with the highest performing basketball players on the planet, including superstars like Kevin Durant, Steph Curry, and Kobe Bryant. Through his customized programs, he transfers his unique expertise to maximize both individual and organizational performance. Alan, what's up dude? Welcome back to show. Hey, that's great to be with you man. I've been looking forward to this and it's always fun to chop it up with you. Always, always. So tell me what's been going on man. It's been a little while since we connected. Give me, you know, the last two, three years what you've been up to and how's life been going? Life is going great. I mean, on the personal front, I've got three teenage kids who are all getting older literally by the day. I've got twin sons that will be turning 16 in just a few days at the time of this recording and a daughter that's not far behind them. And they're healthy and happy and life's good in their end with myself. Business has been booming. The last few years have been solely focused and relentlessly focused on building my keynote speaking business. And that singular focus has really, really paid off. Business has grown exponentially each year. So very grateful for that and grateful for every opportunity I have to

2:04take the stage. You, the work that you do is really unique man. And obviously there's no shortage of people out there who would love to have a resume that's similar to one that you have. And there are no shortage of people who might do what you do, but don't have the ability to work themselves into the rooms to even have the opportunity to work with some of the folks you've been able to work with throughout your career. What do you attribute that to? Really, at a core, it's about adding value and it's about being of service. I think if that is always your primary motivation and inspiration is to over-deliver value and to be of service to anyone and everyone you can, that will open a lot of doors for you. And with that being said, earlier times in my career, both in my basketball career and in my keynote career, I lived by a very simple mantra which was never say no to an opportunity. Now, as your business starts to grow, you have to have the discernment to say no. I mean, being able to say no is incredibly important, but it's been my experience now building two different businesses when you're first

3:07starting out, you know, and I'll use my keynote speaking business as an example. Those first couple of years, I would speak to anyone at any time. It didn't matter how small the group was, what the industry was. I just needed to get in reps. I needed to practice formulating my message and I needed to practice adding value and then being able to tweak, iterate and refine. And that's kind of how I've been able to step ladder to where I am at present. Yeah, the way I like to say it is you have to earn the right to say no. Yes. I mean, like, too many people jump in and they immediately just like they think of themselves at being at a certain level and they their lack of self-awareness is actively destroying their dreams and goals because they put themselves in this category of like, like, you could have easily been that guy. You know what I mean? Like, when you started into your keynote speaking career, you could have easily been like, look, I've worked with Steph Curry and Kobe Bryant and Kevin Durand, like, these people, like, the value that I'm going to give to this audience is so great. Like, these people should, you know, they should be begging me to come speak for them instead of like me having to like travel to some teeny tiny town

4:12in the middle of nowhere and speak to a group of 24 people, you know, and not get paid for it. It's like, you could easily have that type of mentality going into it. That's why I say like, you have to earn the right to say no because even if you have a stacked resume, whenever you're getting into a new realm or a new field, you just gotta say yes to every opportunity that's presented to you until you learn enough to be able to start building a filtration system that teaches you which opportunities are the ones that are most likely to be the things that move the needle for you or that are most likely to be worth leaving the family and going and speaking and spending time doing this thing instead of these other things. So I love that advice, man. Let's talk a little bit about the basketball side. I've spent the majority of my waking free time as a kid playing basketball. And so it's always been a part of my life to some extent. Tell me about your journey in the basketball world. Where did this start? How did this come about? How do you even get into the position to be able to work with people like these superstars we mentioned before? Well, crazy enough. It started 45 years ago. It started when I was

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8:26Trying to get buckets on my own over and over during those unseen hours to really work on my game and work on my craft. I was fortunate enough to play at Elon University, a small school in North Carolina. While I was at Elon, I started to develop an equal love for what we now call performance training. At the time, it was just called strength and conditioning and it was about lifting weights and getting stronger and running faster and jumping higher. But I started to really fall in love with the training aspect. But one, I was doing all of that stuff for myself to try to improve my athleticism. But then I also started to catch the coaching bug and realized that when I graduated from Elon in the late 90s that nothing could be better than taking my original love of basketball and marrying it with this newfound love of performance training and performance coaching. And that's what I decided to do. I just anointed myself a basketball performance coach at a time doing it. Was that a category at the time or did you make it up? It was a very limited category. In fact, the guy that I give a major hat tip and a salute to

9:27is Tim Grover, who most people have heard of because he was MJ's trainer and worked with just an incredible resume of people. But he was the only guy that I was aware of that was working in the private sector training athletes as his full-time vocation. And there's lots of times where we almost need to see an avatar or a north star or someone else kind of breaking down that wall for us to even believe that the opportunity is valid and real. So I give him major credit for doing that. And then I said, hey, I want to follow in those same footsteps. But for me, the only caveat was at the time I didn't have a huge interest in working with NBA players. I wanted to work with middle school and high school age players. And I thought that I could have a much bigger impact on their lives, not just on their basketball game and their bodies, but on their lives at that younger age. So that's really where I started and cut my teeth. And I was able to work it to very renowned high schools here in the DC area that have produced dozens of eventual NBA players like Kevin Durant. And that work is what led to opportunities at Nike and Jordan Brand and USA

10:33basketball where I got to work events and camps for guys like Kobe and Stefan Curry and LeBron James and those types of guys. So it all started for a love of youth basketball and trying to leave my thumbprint on that. And that just magically opened up doors to eventually be able to work with the best of the best. When you're working with these guys at that time at that young of an age, what is it that you're really trying to focus like are you are you drilling basketball skills or you focused on like sort of mental performance mindset? What are you what are you actually doing when you act when you go through these camps? So at that time, it was all strength conditioning, agility and what we would call fitness. It was all trying to get their bodies into the best shape and make them durable and bulletproof. But it was at that time that I realized that the real unlock would be the mental side would be the mindset that yes, it's certainly important to run fast and jump high, but it's even more important to have the right mindset. So I really started to combine mindset with physical training. I never did skill training. So I never taught players how to shoot or

11:36handle the ball or pass. I left that to skill coaches into their their ex and O coaches. I focus solely on getting them as strong as an explosive as possible in both their mind and their body. Yeah, because isn't it interesting when you start getting up to that level of play when we're talking about professional sports across all of them, whether it's golf or basketball or football or whatever, everybody is good. You know, I mean, everybody's explosive, everybody's fast, everybody can jump, everybody can shoot, dribble pass, everybody's really good at the game. Yeah, obviously there's some outliers. Of course, there's some people who are just like their generational talents, like the people we've been mentioning here before. Not to take away from the fact that they've worked really hard at the game, but you know what I'm saying? They're just they're blessed and they work insanely hard. And then that's how we have superstars, right? Yes. But the other people that are in that in that world, like the only thing that's going to give them an edge on the other people that they're playing with is going to be mindset. Absolutely.

12:36That's especially you look at somebody like a Steph Curry who, you know, is not the physically physically blessed talented guy that some of these other people are. Right. But you take somebody like that who was who was underappreciated, who was underrated for the majority of his early career and even his notes from, you know, the draft of when he was like coming out of college, were just like little too small to play, you know, not that, you know, he will be an underwhelming player essentially, you know, and then but mindset says that, okay, I may not be able to play LeBron's game against LeBron, but what can I play as Steph Curry and quite literally he ended up being a generational talent who completely changed the face of basketball and made everybody start shooting threes again, you know, or for the first time ever really, and completely changed landscape of the league. So the mindset piece, man, how do you even start working like especially with like 13, 14, 15 year olds, obviously they're their kids, they don't like in their mind,

13:43it is about shooting and dribbling and passing and of course they have to drill those things. But how do you how do you work in with those kids and even with kids that you work with now, how do you get them to start really internalizing the idea that a lot of this is going to be in your mind, your edge, your edge that you will have in the future starts in your mind. Yeah, well, it's the same way I would get anyone in any walk of life to improve in a certain area. First and foremost, I believe as a leader, as a coach, as a business owner, you have to model the behavior that you want to see in others, you have to model the behavior and the traits that you want to see in the people that you're leading or the people you're coaching or the people on your business. So first and foremost, I had to consistently work on my own mindset and make sure that I was practicing everything that I was preaching to make sure that I could maintain that credibility. Then second, you need to be able to outline and show the benefits, you know, be able to show these youngsters, you know, here's some examples of some players and some teams

14:45that have an elite level mindset. And here's some that don't, you know, which, which camp do you want to be in and make sure that they understand that there's a massive value in working on this skill set and really paint that picture for them. Then you have to be able to give them, you know, practical ways they can apply this in their workouts and their strength and conditioning sessions, in film sessions and in games. And then you have to hold them accountable, you know, if you're going to work on something like the next play mentality, which is one thing I work on with everyone that I speak to, you know, that's something you can't just talk about every once in a while or talk about it when you feel like it or talk about it when it's something that you have to talk about every single day. And, you know, the players understand this from a skill standpoint, but the same is true when it comes to a mindset standpoint. And that is repetition is not punishment. Repetition is the oldest and most effective form of learning and skill acquisition on the planet. So if you want to improve your mindset, it has to be something that you are working on every single day. And once you could get players to buy in and they can see that unlock and say,

15:52man, when I have this mindset, it takes my athleticism and skills to an entirely new level. Once they get just a little bit of a taste of that type of success, then they're hooked. And then they're in. And then it's just a matter of continuing to push them and coach them and hold them accountable. Yeah, once you experience the reality of progress, it's hard to, it's hard to turn a blind eye to it anymore. You know, you go like, oh, well, that actually worked. You know, like I put in the work on that and then I saw this result. It's like a light bulb moment that happens, which is one of the reasons I love organized sports for for kids is because it's like the first time that you get that feeling, especially for young men, that feeling of like competence, that feeling of confidence, the feeling that like I put in work, therefore I got this result. And that that experience can take you through that, regardless of its basketball or weightlifting or golf or whatever it is, just like the ability to go out, do something difficult that you didn't want to do over and over and over again, and then see a tangible result that improves the quality of your life is just

16:54irreplaceable experience. I tell you what, man, I could have used that next play mentality coaching for me when I was a kid because that was like one of my biggest problems was just as soon as I would make a mistake or I took a couple bad shots or something, man, it's just like getting in my head, start telling myself this story that I'm having a bad game and then you start manifesting more actions of what somebody would do when they're having a bad game and then you end up being in your head because last game was a bad game and you know what, that was that play. This is a new play. You know what I mean? And now I have another opportunity. And then the full spirit of vulnerability right there with you, you know, the next play mentality was the furthest thing from my mind, understanding or comprehension when I was a player. I didn't have the emotional maturity to get that type of mindset. I easily allowed myself to get emotionally hijacked for the same things that you just said, you know, turnovers or miss shots or when the referee would miss a call, you know, I'd be mad as a hornet for three or four straight possessions and it would take away from my ability to be in the present and to maximize what I was

17:56capable of. And you know, really every single thing that I preach and teach on stage and on page, I did the exact opposite of in my team, in my 20s and in my 30s. So one of the good things about that, it gives me a much higher level of empathy and compassion. When I meet people that are on a different area of the spectrum or I meet someone that's struggling, whether it's a business owner and a CEO or it's a young basketball player, when I meet someone that has trouble moving to the next play, I don't judge them or condemn them or shame them or guilt them. I remind myself that hey, at one point in my life, I was stuck there too. Now let me see if I can do whatever I can to get them to be unstuck and be able to adopt that type of framework moving forward. So I'm actually glad that I've seen both sides of the coin in most of these areas and it gives me, you know, unbridled enthusiasm of a recent convert to be able to say, hey, I've done it both ways. I spent most of my life allowing myself to be emotionally hijacked and the last several years quickly moving to the next play and I can tell you unequivocally the next place the way to go.

19:01Yeah, absolutely. So you were in basketball portion of your career for how long? I did that for almost 20 years as a basketball performance coach and then in 2017 is when I left that world to pursue the corporate keynote speaking, which is what I do and have singular focus on now. So I'm going into year nine at present as a corporate keynote speaker. So let's talk about that from the business perspective. There's a lot of people who listen to the show who may be curious about pursuing this type of a, this type of a career at some point, whether it's now or in the future. As a chef, I know flavor does begin in the kitchen. It begins on the land and West Homes Nature-led Australian Wagyu is a story written in the landscape of Northern Australia. Cooking is storytelling and West Homes Wagyu carries a story of Northern Australia itself. Raw, powerful and deeply authentic. It's a testament to the passion and care raised in

20:02the rhythm of Northern Australia. I'm Chef Maylin from ADA Club in Los Angeles and I invite you to visit westhome.com slash maylin to learn more and taste a story only West Homes Nature-led Australian Wagyu can tell. That's W-E-S-T-H-O-L-M-E.com slash M-E-I-L-I-N. Avengers. That's cool. Marvel Studios Thunderbolts, the new Avengers rated PG-13. Now streaming on, you guessed it. Disney Plus. What were like first steps for you? For to say they're like, look, I am going to take this pivot purposefully in my life. What do I do first? What's what's step one? The very first thing I did was I reached out to about a dozen

21:08friends. Some of them were from high school. Some of them were from college. Some of them were people I met my basketball journey but about a dozen people that were working in corporate America and they were working at a variety of different companies and different positions and I reached out to them and asked them in your business and in your industry, what are the biggest pain points and challenges that you face as well as your business faces? I took a ton of notes. These folks were kind enough to really share and open the kimono if you will and share a lot of these things and I started to notice a lot of trends and then I started to categorize those trends and then I circled the ones that I thought fell under my area of perceived expertise. If they said, one of our issues is advertising and marketing. Well, that's not something where I can add value but if they said one of our issues is communication among employees or leaders, leadership with middle management or building a cohesive and a collaborative team, they fell under things that I thought I could add value to and that's really what I highlighted.

22:11And then the next step was when I had three or four things that I identified as challenges or pain points, then I did a massive brain dump and started writing down all of the lessons and habits and disciplines and stories and mindsets and things that I had learned in my basketball journey from elite players and coaches that I thought would apply. So I kind of did this brain dump to start curating material and then at that point, I just tried to organize it in a cohesive way where I'd say, all right, well, if your team is trying to improve communication, let me come in and share these three pillars and these three stories and slowly just started to formulate you know different talks and then at that point, as I mentioned earlier, you know, I beg Bard and steeled any stage time I could get. I said, hey man, I will speak anywhere at any fee at any time because I just wanted to get in the reps. And those first three years, I probably did over a hundred free talks in some of which when I say a talk, I'm talking about three people in a lunchtime

23:12cafeteria on their lunch break, but I'm talking to them about how they can improve their communication and sales and really started to organize and formulate these different talks and just get in the reps. And then at that point, I felt I had the foundation and just slowly started to build the business from there, but it really took a very analog and grassroots approach to how I started. There's no other way. You know what I mean? There is no magic pill. There is no secret formula. It's just put in the work, do high volume, get in reps and be willing. My thing is especially when you're quote unquote starting over, when you're taking a massive pivot, it feels like a wildly uncertain, uncomfortable path that you've never done before. I just personally believe that most people don't have the courage to do what you did because you've already built such an established name. You've already built authority in this other field. You've already built a career. You've already put in the work for 20 years climbing this mountain, so to speak. And then when you

24:16are starting at another mountain, you don't just get air dropped, you know, and like right by the peak, you know what I mean? You got to do the work of starting and climbing that same mountain over again, just like you did the last one. And I'm convinced man, there's a lot of people who I think that there's a lot of people that are missing out on additional value because somebody out there is too scared to start over and too scared to put in the work again at the very beginning to do exactly what you're talking about. I was literally, I'm glad you gave me those metrics because I was literally about to ask you like how long did it take and how many times did you speak for free? Because that volume, I want people to really internalize what that is. A hundred free talks in three years, like even just a hundred talks in general. That's a lot in that period of time, meaning like you're traveling constantly. You're all over the country. You're going here. You're going there. Sometimes you're paying for your own travel. Sometimes they might comp travel, but all of them are free. And sometimes it's to three people. Sometimes it's to 18 people. Sometimes it's to 32 people, you know what I mean? But then that is how you earn the ability to then speak in

25:22front of the 2000 people and actually get paid what you feel like you have earned the right to get paid. You don't just get to skip it to that step. Absolutely. I'm so glad you pointed that out. Yeah, you have to hit every rung of the ladder when you're when you're climbing up in a few other things. I think will help shape and give additional context. First and foremost, I did that exact same model when I was building my performance training business. Exactly. Any client at any time, it doesn't matter if you were going to be that the kid that was going to get cut from the JV basketball team, I would still work on my craft of of training you. So I knew that that model would work if I was willing to have the patience and discipline to implement it. Now, when I say I gave a hundred free talks in those first three years, I also gave some talks where I was getting paid. Sure. Yeah, phenomenal amounts. But the point was I had no problem volunteering my time, but there were two other aspects that I want to add to this to add some color. Of those talks in those first three years, I filmed or had filmed almost every single one of them because I wanted to go

26:24back and watch it later for a couple of reasons. Number one, like the same way a basketball player or coach or team would watch film, I wanted to be able to watch myself and get better at my craft, to be able to see what things I was doing well in what areas I needed some improvement. And then even if I was giving a 45 minute talk, and at that time, maybe only three or four minutes of it was really, really good, but I was able to clip the three or four minutes that was really good and put that on YouTube and put that out on social media. So I was able to use it as kind of a marketing engine, which in the speaking industry is super important. And then the other thing that I neglected to mention before, fairly early in the process, I hired a speaking coach. I hired someone that had an expertise in an area that I didn't. And they said to me on the first day, they said, Hey, Alan, you've got the raw materials to be very good at this, but we can really help you refine and polish and get better at the actual craft. And I'm a huge believer in the coaching

27:24paradigm. In fact, in every area of my life that I aim for excellence, if it's something that doesn't come very naturally to me, which is most things. I hire a coach. I mean, I've hired speaking coaches, writing coaches, financial coaches. I've hired dating coaches before. I've hired nutrition coaches. And certainly I've hired trainers, basketball trainers, and other people to help me build my body. So for me, hiring someone that has a level of expertise and can hold you accountable in the area where you're aiming for excellence is one of the best investments you can make. And my own desire to improve and watch film on myself coupled with being open-minded and coachable to what those folks taught me, again, helped accelerate the process. And by year four and five, I just started to hit my groove. And that was also kind of around the same time as the pandemic. So it made me challenging, but I was okay with that. And then coming out on the other end of the pandemic, these last several years, I've really hit my stride as a speaker and as growing a

28:25speaking business. And I'm so grateful. And it was worth every ounce of blood, sweat, and tears that I put in those first few years. So if anyone listening or watching is doubting that it's going to be worth it, I'm telling you, if you can lay those bricks in the beginning, that's the foundation to which everything else is built. One of the highest and best uses of your finances is to exchange it for more time. Yes. And that is coaching in a nutshell. If you can find the right coach, especially, you know, it's it's worth every dime because imagine the volume of time that I would have taken you to learn the lessons that that person helped you learn in three months. Like it's like, could you do it on your own? Yeah. I'm not going to pretend like you wouldn't be able to figure it out eventually. But it's like, how much time is it going to take you? And and then the way that money and time and momentum work together in that, you know, that that outcome, that alchemy of that mixture of things, you the speed with which you're able to learn those initial

29:29early lessons is like highly contributes to your ability to stick in the game long enough to be able to reap the rewards long term. Absolutely. Like it's like, could you figure it on your own? Sure. But if you haven't figured it out by year two, by year three, by year four, eventually you're just going to go, well, this just doesn't work. You know what I mean? Eventually you're not going to get the result and you're putting in all this work and energy and effort and you're not going to you're not going to continue doing the thing because you don't have any evidence that what you're working on is actually providing you the result that you want. Whereas if you can just get in, be willing to exchange some of the money in your bank account to skip a bunch of time and to skip a bunch of reps and and learn from somebody else has already been there, done that, bought the T-shirt three times over. You know, you can you can see those immediate those immediate results much faster, which will get you some momentum to continue doing it, which will give you more confidence to put in more reps. And you know what I mean? Like everything gets a little bit easier and a little bit better because you're able to conquer some of those early mistakes much faster than somebody

30:31who's just trying to get out there and do it all on their own. Absolutely. I heard a Jim Rohn quote a long time ago that really resonated and it was something to the effect of the only thing better than learning from your own mistakes is learning from other people's mistakes. And we should all keep our eyes and ears open enough to be able to do that. And you know, in addition to that, that the massive time saving, you know, I believe in the coaching paradigm because coaches can help you see things that you can't see from your vantage point. You know, there's an old saying, you know, you can't see the picture when you're in the frame and having someone else be able to expose the blind spots that you can't see is super helpful. I also am a big believer in accountability and a coach will hold you accountable to incredibly high standards. So for all of those reasons, I'm a massive believer in coaching and as a way to expedite the process. And when I say expedite, it's not about skipping steps or looking for hacks or trying to find shortcuts. It's about being incredibly intentional with your time and with your money to pursue the most efficient way possible

31:32to get where you're trying to go. And I always appreciate your time, bro. I love spending time with you and I appreciate the work that you're doing in the world. I got one selfish question for you and then I'll tell the listeners where to go find your stuff. Sounds great. Give me your all-time starting five. All-time starting five. Who's in your all-time starting five? Boy, this one is so tough. You know, for a little clarity, the reason why it's tough is at 50 years old, I straddle several of the major generations. You know, when I grew up, you know, I fell in love with obviously Michael Jordan and Larry Bird and, you know, Magic Johnson and John Stockton. So, I have a very strong affinity for that group, but then I have an equally strong affinity for the next generation, the Kobe Bryant's and Kevin Durant's and, you know, and then there's some current players now. I mean, guys like Wimby and Anthony Edwards who are just unbelievable. But if you're going to hold me to the fire, maybe a little controversial, but I'm going to put Stefan Curry at the one. I will put Michael Jordan at the two. I will put Kevin Durant at the three.

32:36I will put Tim Duncan at the four. And I'm going to go ahead and go with Shaq at the five. And I could have an alternate for each of them that I think would be pretty solid, but I'm going to stick with that five. I was going to say, I mean, it's a pretty hard to argue, man. Mine's pretty close to that. Mine's pretty close to that. Yeah, I got staff at the one. I got Kobe at the two. Okay. I got LeBron at the three. Okay. I got Yokech at the four. I got Shaq at the five. I mean, once again, you can't go wrong. I mean, that's pretty solid. I mean, it's incredible. Yeah, Yokech is doing some things, man, that's just like, I don't even know, I don't even know what to say about it. You know, I was just like, how have you been? Who are you? Yeah. And I think if you have me on your show 10 years from now, we're going to be saying the same thing about Wimby. Oh, yeah. Same as Tony. Man energy, but second year, third year this year, like, yeah, I think this is third year. And at seven four with like an eight foot wingspan, who shoots threes and handles the balls. Is three ball this year is significantly improved? Like,

33:40yeah, he's never seen anything like it. Man, it's like my biggest hope is that he stays healthy. Like he gets three on his bones and can just like stay healthy. He's going to have one of those all-time careers, I think. So I appreciate you coming on, man. Working people go to get more from you, Alan. Awesome. Always a pleasure, my friend. I love the work you do. You can just go to alansteinjunior.com. That's the major hub. I'm at alansteinjunior on all of the major social platforms. And I'm very responsive and accessible. So just shoot me a DM on Instagram or LinkedIn if I can ever be of service. And all three of my books can be found on Amazon or Audible or wherever you get books and audio books. alansteinjunior.com. That's a-l-a-n-s-t-e-i-n-junior.com. And then at alansteinjunior over on Instagram, other socials could check out some of stuff that alan's putting out. But I appreciate the time. I know you are a busy guy. I don't take that for granted. Everybody else listening. Remember, money only solves your money problems. But it's easier to solve the rest of your problems when you got money in the bank. So let's solve that one first here on the Travis Makes Money Podcast. Thanks for tuning in. Catch you next time. Peace. It's tax season. And at LifeLock, we know you're tired of numbers. But here's a big one you need

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