Inside the Washington Post’s podcast strategy

Publisher interest in podcasts is at an all-time high. But figuring out exactly what kind of storytelling model is ideal for audiences, as well as metrics for success, still remains difficult. On this bonus episode of the Digiday Podcast, we took an in-the-weeds look at what makes a successful podcast strategy. Jessica Stahl, director of audio at Washington Post discusses the evolution of podcasting formats, using the available podcasting metrics and more on this episode. p.s If you want to attend the Digiday live podcast event in NYC at Vox Media headquarters on Feb 7, sign up here.