Inside the Chicago Bears logo redesign that went viral with creator Emily Morgan

Host Kenneth Davis sits down with Mundelein, IL native and logo designer Emily Morgan, to discuss her creative process behind the Bears' new logo redesign. Emily shares her Chicago fandom roots (2:50) and how she approached the redesign with fresh ideas (4:00). They dive into the feedback she's received so far (5:55), including the best and worst fan reactions (7:25). Emily also talks about her path into logo design (8:55), why some logos are off-limits (10:28), and whether any sports organizations or athletes have reached out to her for custom work (11:35). Don't miss insights on her most challenging redesign (13:22), the logo she wants to tackle next (14:45), and what's in store for her future projects (15:33).

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