Inside Sprite, McDonald's, and Dude Wipes: Branding That Sticks
About this episode
Chris Kelly, Senior Reporter at Marketing Dive, joins Barbara Kahn and Americus Reed to share behind-the-scenes insights into recent brand campaigns—from Sprite’s culturally nuanced partnership with Jalen Hurts to McDonald’s targeted approach in the Chicken Wars, and the unexpected rise of Dude Wipes—highlighting how companies craft relevance through identity, humor, and deep consumer understanding.
Ask ChatGPT
Hosted on Acast. See acast.com/privacy for more information.
Get every episode summarized
Each time Wharton Marketing Matters publishes, we email you a written briefing from the transcript — the topics, who appeared, and any specific claims, with the ad reads skipped.
Email me new episodesFree for 3 shows. No card needed.
Hosts & guests
No transcript yet
This episode has not been transcribed. Request it and it moves to the front of the queue.
More episodes
More from Wharton Marketing Matters
Ferrero NA's CMO, Chad Stubbs
Wharton Marketing Matters
Google's Vice President of AI and Marketing Strategy, Joshua Spanier
Wharton Marketing Matters
JP Morgan Asset & Wealth Management's CMO, Rosa Rita
Wharton Marketing Matters
Groov Founder Dan Cataldi on Reinventing Custom Orthotics
Wharton Marketing Matters