Innovation with Impact: Inside Britam Connect Inclusive Insurance Revolution

In this exclusive Financial Inclusion Week 2025 feature episode of the IBS Podcast, we sit down with Liza Maru-Chelimo, an actuary and Head of Innovation at Britam Connect, to explore how one of East Africa’s leading insurers is rewriting the rules of inclusion. From her journey as a young actuary with a love for problem-solving to leading Britam’s innovation arm, Liza shares how Britam Connect evolved into a stand-alone InsurTech entity driving “profit with purpose.”

We unpack how Britam Connect is reaching 4.5 million lives, their groundbreaking parametric flood insurance, and a maternal health program redefining value-based healthcare. Liza also opens up about the lessons of innovation — failing fast, building sustainable models, and the power of partnerships in expanding access to insurance.

Key Topics:

• Inclusive Insurance and Financial Inclusion in Africa
• Britam Connect’s transformation into a stand-alone InsurTech
• Parametric Insurance for climate resilience
• Public-private collaboration for scale
• The future of InsurTech in Africa

This conversation reveals why Britam Connect is at the forefront of Africa’s inclusive insurance revolution—and why their story matters for the future of financial protection on the continent.

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