Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World
About this episode
This week's show is entitled, "Influencing ABX Pipeline with Executive Event Experiences in a Post-COVID World" and my guests are Kelly Webb Director of Global Marketing Programs and Dana Lombardo Global Field Marketing Director in Cybersecurity at Keyfactor.
Tune in to hear more about leveraging executive experiences during the pandemic and in a post-COVID world, while learning about:
- The psychology and efficiencies of doing virtual events for both attendee and seller
- How authenticity drives engagement
- What makes an overall marketing campaign successful
- Differences between deal acceleration, pipeline building and brand awareness
Listen in now, watch the video or read the transcript on the Heinz Marketing blog starting 4/4/22 (search "Keyfactor")
Sales Pipeline Radio is produced by Heinz Marketing.
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