Influencer's TikTok Auctions: Fan Debt, Criticism

0:00On April 22, influencer Pee Louise, real name Paige Williams, just hosted a wild TikTok live auction where a fan dropped 1,700 pounds on a year supply of her cheat makeup, like 5 pound ice shadows and 2 pound lip oils. This 32 year old from Cheshire, now worth around 100 million pounds, has fans bidding insane amounts on her beauty brand stuff. She's been crushing it since getting access to TikTok's live auction feature, pulling in massive cash from loyal followers who pay way over retail for products and perks. One bidder shelled out 1,000 pounds for 200 pounds in store credit plus a meet and greet while another spent 870 pounds just to hit her store opening. Fans are freaking out online, with some emitting their racking up credit card debt to keep up and others calling it straight up gambling since. Bids feel like high stakes chances to win. Critics worry about her young female fan base, saying the urgency and high push teens into spending rent money and even make up pros like Robert Welsh.

1:02Labeled a predatory and unhinged. Turns out her streams aren't from some fancy Empire HQ, but a pro studio in Altruncham, used by big names. Last September, she smashed records with over 2 million pounds in sales during 114 hour live shop event, topping TikTok charts. All this heat shows how these auctions are turning super fans into cash machines, raising big questions about where influencer hustle crosses into. Exploitation, entertainment and celebrity news. Today, powered by AI bringing you what's trending. I'm Corey with The Story.