Influence (Robert Cialdini) - Book Review

As an expert reviewer I'm telling you that you will love this review, also because all your friends do and also because it's only here for a limited time!

'Influence' by Robert Cialdini is an uncovering of the shortcuts we use to make decisions (and how these can be highjacked). He list 6 'weapons of influence' (or 7 depending on your edition) which were derived from studies, training observations and 1st hand experience in sales/marketing. He highlights these with interesting stories, modern and historical data, psychological experiments and even reports from readers on how they implemented this knowledge.

I summarised the book as follows. "It's a fantastic explanation of modern behaviour and why we can sometime be fooled (or do the fooling). It really showcases why certain tactics of persuasion work with real life examples. If you are willing to introspect on how you are being influenced in every day life (or want to use these tricks to your advantage) it will be an extremely useful and practical read.

I hope you have a fantastic day wherever you are in the world. Kyrin out!

Timeline:
(0:00) - Intro
(0:39) - Synopsis
(3:22) - Persuasion: The '7 Weapons of Influence'
(14:31) - Observations/Takeaways
(19:09) - Summary


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