INBW15: Who Exactly is a Healthcare Consumer?

Stacey is co-president of Aventria Health Group, specializing in helping employer, pharmaceutical, device, and pharmacy clients by creating partnerships with other healthcare organizations. For 20 years, Stacey has innovated better-coordinated health solutions benefiting all stakeholders, and most of all, the patient.

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00:00 The largest healthcare payers in the country.
01:45 Asking Patients to be good Healthcare Consumers.
03:30 Labeling Healthcare Consumers.
04:10 "A significant portion of the population does not consider themselves a healthcare consumer."
06:00 Identifying vs. not identifying as a Healthcare Consumer.
07:40 What most marketing behavior is motivated by.
09:10 The need for employers to demand change.
10:15 What to do to build and encourage Healthcare Consumerism.
10:25 Refer to Dave Chase's book, or his interview on our podcast, EP107.
10:50 Our podcast interview with Richard Steinhart, EP149.
11:10 The one type of person who might actually consider themselves a full-time Healthcare Consumer.
15:45 "What do we need to do to help everyone in this country realize that we are Healthcare Consumers?"
16:00 "How can we improve the scales to actually be the agents of change that everyone is depending on?"